Deep Drive Podcast: The how and why of Jaguar’s reinvention

    Jaguar is reinventing itself as a maker of high-end EVs. But while the first model from the 'new' Jaguar only comes in 2025, it's the carmaker's rebranding exercise that has made headlines and lit up social media.

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    Poll of the month

    What do you think of the Jaguar rebrand?

    It's too radical and ignores the brand's legacy

     

    57.49%

    It's exactly what's needed to revive a dying brand

     

    10.73%

    It's fine as long as the products are good

     

    31.78%

    Total Votes : 494
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