Triumph expands to 100 dealerships across 75 cities in India

Triumph’s network has grown from 16 showrooms in 16 cities to 100 showrooms in 75 cities.

Published On Jul 30, 2024 02:31:00 PM

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Triumph Speed 400, Scrambler 400 X, price, details

Triumph’s rapid expansion in India is driven by its most affordable motorcycles yet: the Speed 400 and Scrambler 400 X. Aiming to cast a wider net over the Indian two-wheeler market, the British bike maker has seen significant growth here following its partnership with Bajaj.

Recently, Triumph reported selling 50,000 units of the Speed 400 and Scrambler 400 X across 50 countries, celebrating with discounts on both bikes. The brand also plans to organise welcome rides for new customers, off-road rides for Scrambler 400 owners, long distance tours and more social gatherings to create a stronger community. It remains to be seen if this significant increase in dealer and service network will help the brand form a stronger foothold in India.

Currently the most affordable Triumph motorcycle is the Speed 400, available at Rs 2.24 lakh (ex-showroom, India). While the most expensive motorcycle in their India line-up is the Rocket 3 Strom R, available for Rs 21.99 lakh (ex-showroom, India).

Also see: Suzuki issues recall for almost four lakh scooters, bikes in India