Maruti Fronx turbo accounts for only 13 percent of total sales

    Buyers are finding the Fronx turbo variants expensive; price difference between NA and turbo line-up is Rs 1 lakh.

    Published On Jun 14, 2023 11:59:00 AM

    36,744 Views

    Maruti Suzuki Fronx turbo
    Listen to this Article

    The Maruti Suzuki Fronx, which was launched in late April, is not only the carmaker's first sub-4m SUV for its Nexa dealership chain, but it also marks the return of the 1.0-litre Boosterjet turbo-petrol engine to the carmaker's line-up. The Fronx also gets the naturally aspirated 1.2-litre K-series petrol engine that’s found on many other Maruti Suzuki models. The carmaker now says that the Boosterjet variants comprise just 13 percent of the Fronx's total sales.

    1. Greater demand for non-turbo variants due to affordability 
    2. Mid-spec Delta Plus trim is the most in demand

    Maruti Fronx 1.2-litre petrol in greater demand

    At launch, the Fronx already had an order backlog of more than 20,000 units, and deliveries are now underway at most outlets. A quick check with dealers reveals that the 1.2-litre-equipped variants hold the lion’s share of the bookings, even though they are a bit down on power and equipment.

    This was not the case when the car was unveiled as, according to Shashank Srivastava of Maruti Suzuki, the Fronx variants equipped with the 1.2 turbo engine had the majority of orders. “There has been a big change here as the prices were announced. So when we look at the Boosterjet, it was about 55 percent of the total orders and 45 percent was the K12, but that has reversed. Now, around 87 percent of orders are for the K12 and only 13 percent are for the Boosterjet engine.”

    There is a difference of exactly Rs 1 lakh between equivalent trims of the 1.2-litre petrol and the more powerful 1.0-litre turbo engines.

    Maruti Fronx popular variants

    The variant that's most in demand is the 1.2-litre petrol Delta Plus, with a waiting period extending up to three months at some locations. In fact, for buyers looking for an automatic variant for use in the city, this is almost the default choice as it's decently equipped, and with the turbo-AT variants being on the steeper side, most are heavily skewed towards the 1.2-litre petrol-AMT. For reference, the 1.2-litre petrol-AMT is priced between Rs 8.88 lakh-Rs 9.28 lakh while the 1.0-litre turbo-AT variants are priced between Rs 12.06 lakh-Rs 12.98 lakh. 

    What’s important to note is that the 1.2-litre line-up ends at the Delta Plus trim, so buyers looking for a more feature-packed Fronx have no option but to go with the expensive Boosterjet engine.

    The Fronx Delta Plus gets features like a touchscreen infotainment, a reverse parking camera, LED headlamps and alloy wheels. In fact, the Delta Plus is the only trim that's available with both engine options (and both gearboxes for the 1.2-litre petrol). 

    All prices ex-showroom, Delhi

    Also See:

    Maruti Suzuki Invicto bookings to commence on June 19

    Copyright (c) Autocar India. All rights reserved.

    Comments

    ×
    img
    img
    unknown - 372 days ago

    Looks like Maruti hasn't learnt it's lesson!! A Rs 1 lakh difference between the NA and Booster-jet is a strict "no-no" to it's price sensitive clientele. From the looks of it, seems that Maruti hasn't 'entirely' localized the Booster-jet and is heavily dependent on it's parent company that's always extracts it's pound of flesh when it sees a chance from it's subsidiary. Would be amusing to see how the Invicto fares once the prices are announced there will be more cancelations than sales!

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now

    Search By Car Price

    Poll of the month

    Which according to you was India's first hot-hatchback?

    Fiat Palio 1.6

     

    50.94%

    First-gen Maruti Zen

     

    37.76%

    Chevrolet Optra SRV

     

    11.30%

    Total Votes : 1221
    Sign up for our newsletter

    Get all the latest updates from the automobile universe