Rolls Royce Dawn production ends after seven years

The Spectre will be the only coupe in Rolls-Royce’s line-up when it launches later this year.

Published On May 03, 2023 02:23:00 PM

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The final Rolls-Royce Dawn has left the marque’s Goodwood factory, ending the convertible’s seven-year production run.

Rolls-Royce now has Ghost, Phantom and Cullinan in its line-up
Rolls-Royce sold 6,021 cars in 2022 globally

As previously reported, order books for the 571hp, V12-powered drop-top and its coupe sibling, the Wraith, closed in March 2022. The two models will be indirectly replaced by the new Rolls-Royce Spectre, leaving the Ghost, Phantom and Cullinan as Rolls-Royce’s three remaining models to be powered by a combustion engine.

Rolls-Royce Dawn production ends

Ceasing Dawn production marks “the end of a glorious, glamorous era”, according to an official statement. There's no convertible alternative to the Dawn in Rolls-Royce’s current line-up.

The brand's CEO Muller-Otvos added: “In reviving the Dawn nameplate, Rolls-Royce reinvigorated something much more than a motor car. Like the glamourous [Silver Dawn Drophead] it drew inspiration from, the contemporary Dawn has come to characterise a modern expression of la dolce vita – a way of living that embraces the beauty and richness of life. As production of Dawn draws to a close, we can reflect on an extraordinary chapter in the marque’s history. This beautiful motor car perfectly embodies contemporary luxury while celebrating the marque’s founding principles and heritage.”

Rolls-Royce launched the Dawn in India back in 2016, priced at Rs 6.25 crore (ex-showroom). It was the second convertible by Rolls-Royce that was available in India, with the first being the Rolls-Royce Phantom Drophead Coupe.

Rolls-Royce sales in 2022

Combined, the Dawn and Wraith accounted for 10 percent of Rolls-Royce’s record 6,021 sales globally in 2022. The Cullinan accounted for the majority of deliveries last year, followed by the Ghost (30 percent) and the Phantom (10 percent).

Every car that left the Goodwood factory in 2022 was customised through the marque’s Bespoke programme. As a result, the average value of each reached a high of more than €5,00,000 (roughly Rs 4.51 crore). Some examples of the Phantom went beyond €2 million (roughly Rs 18 crore), according to Muller-Otvos.

Rolls-Royce Spectre will be the only coupe in the line-up

Spectre deliveries are set to begin in the fourth quarter of this year, with the EV currently entering the final stages of development and testing.

Although it isn't a direct replacement for the Dawn and Wraith, being larger than both, the EV will play the role of a coupe in Rolls-Royce’s line-up from now on, Muller-Otvos told our sister publication Autocar UK in 2022.

Also see:

Rolls-Royce Wraith Black Arrow is the brand’s last V12 coupe