New Rolls Royce EV to debut in 2025

Largest investment from Rolls Royce in 22 years

The British luxury automaker plans to invest over 300 million pounds in extending its Goodwood factory to produce new EVs and ramp up its highly profitable customisation programmes. Notably, this is the highest amount of money put in the company’s UK headquarters since it opened in 2003. 

More bespoke (Phantom, Cullinan, Spectre and Ghost) and custom-designed coachbuilt (Sweptail, Boat Tail and Droptail) cars, which need more space and production time, will also be manufactured here. 2024 was a record year for Rolls-Royce as the bespoke content value in each model increased by 10 percent year on year. The range-topping Rolls-Royce Phantom Extended Wheelbase remained its most customised car last year, followed by the Spectre EV, and buyers from the Middle East added the most Bespoke content.

Rolls Royce hybrid plans

There is no plan to add hybrid powertrains in Rolls-Royce’s transition from combustion engines to electric vehicles. “We won’t offer anything in between our Spectre electric and V12 [cars],” Brownridge further added. Bentley and Aston Martin currently offer hybrid options in some of their cars.

Previously, Rolls-Royce outlined a plan to phase out combustion models by 2030, and Brownridge says the company can stick to that goal despite other premium car brands slowing their transition plans in light of falling demand for EVs.

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