Tata bets on Curvv features, powertrains to break into midsize SUV segment

The Tata Curvv is gunning for the popular Hyundai Creta with its varied powertrain line-up, upmarket features list and safety kit.

Published On Jul 23, 2024 01:10:00 PM

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Tata Motors will soon announce prices for the Curvv, whose electric version will launch on August 7, while the petrol and diesel models will come a little later. With the new coupe-SUV, the Indian brand hopes to break into a segment where it hasn’t had a presence. The Tata Nexon and Harrier straddle the lucrative and fiercely competitive midsize SUV segment, and the Curvv is meant to fill that gap in its portfolio. To ensure that the midsize coupe-SUV can compete against the popular Hyundai Creta, Tata Motors will equip the Curvv, and its all-electric counterpart, with several features, including a segment-first.

Tata Curvv to get segment-first powered tail gate with gesture function
Sunroof, Level 2 ADAS tech, rear seat recline and more expected
Four powertrain options to be offered, including an all-electric one

Tata Curvv features listed

The range-topping trims of the Curvv and Curvv EV will feature 18-inch alloys, larger than the 17-inch ones used by most rivals, and flush door handles with puddle lamps. The 500-litre boot comes with a powered gate and gesture control, which will give Tata’s Creta fighter a first-in-segment feature.

Also see: Tata Curvv diesel to get dual clutch automatic

Inside, top-spec Curvv variants will come with a glass roof that stretches to the C-pillar. The front section operates via voice control, and opens like a sunroof, while the rear section features "natural light control" to adjust brightness according to outdoor conditions.

Other confirmed features include leatherette upholstery, a 12.3-inch infotainment touchscreen, six-way adjustable front seats with ventilation, two-step rear seat recline function, and front and rear 45W Type-C charging ports. Additionally, a digital instrument cluster along with a wireless charging are also expected. Tata’s iRA connected car tech is also on offer, with the Curvv EV getting more than the 55 features found in the standard coupe-SUV.

The near-production Curvv concept hinted at what features to expect.

For safety, Tata will equip the model with front and rear disc brakes, an electronic parking brake with auto hold function, ESP, a driver drowsiness alert system, and Level 2 ADAS features. Six airbags too are expected. Based on earlier spy shots, it appears Tata has borrowed several elements from the larger Harrier, such as the four-spoke steering wheel and large touchscreen, and integrated them into a slightly redesigned Nexon dashboard, which was then fitted in the Curvv.

Tata Curvv powertrains

As previously reported, the Curvv will come with petrol, diesel and electric powertrain options. We confirm that there will be two turbo-petrol engines – a 120hp, 1.2-litre and a 125hp, 1.2-litre direct-injection unit, along with a 115hp, 1.5-litre diesel engine. Top-spec Curvv automatic variants will come with paddle shifters as well. There are no details about the Curvv EV’s battery specs yet, but the concept unveiled over two years ago was expected to achieve approximately 450-500km on a single charge.

The 115hp,1.5-litre diesel will be shared between the Curvv and Nexon.

With its extensive features and diverse powertrain options, coupled with a unique coupe-SUV design, the Tata Curvv appears poised to compete against rivals such as the Creta, Maruti Grand Vitara, Kia Seltos, Toyota Hyryder, Honda Elevate, and the upcoming Citroen Basalt.

With the Curvv EV, the company is looking to have that early-mover advantage as it’ll be the only other all-electric midsize SUV apart from the MG ZS EV. It will also rival the base Dynamic variant of the BYD Atto 3. The segment will soon expand with the introduction of the Hyundai Creta EV, expected in January 2025, followed by Maruti eVX and its Toyota version, the Urban SUV concept, later next year.

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Also see:

Tata Curvv: Your questions answered

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Tata Nexon CNG confirmed for FY2025 launch