Tata Curvv yearly sales aimed at around 48,000 units

The Curvv SUV will go on sale after the Harrier EV, sources tell us.

Published On Dec 11, 2023 07:01:00 PM

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The upcoming Curvv SUV will be Tata Motors' first all-new model launch for 2024. The coupe SUV has already been spied testing for months and sources tell us that series production of the Curvv will commence around April 2024. While a launch timeline has not been confirmed yet, we expect the carmaker to announce pricing for the Curvv by May-June next year.

Tata Curvv will launch after Harrier EV
Curvv to arrive in electric guise first
Petrol, CNG variants to follow later

Tata Curvv sales target

Sources tell us that Tata Motors has set a sales target of around 48,000 units for the Curvv SUV. This will be split between its EV and combustion engine iterations. The Curvv EV, as we've reported before, will go on sale first and as many as 12,000 units a year are expected to be built. The remaining 36,000 units will be the ICE-powered Curvv units. The Curvv will roll out from Tata Motors' Ranjangaon plant, which also manufactures the Nexon.

Tata Curvv likely to get three powertrain options

The Curvv EV is expected to get a range of 400-500km and a dual motor set-up with all-wheel drive. Meanwhile, the petrol version will follow with the 125hp, 225Nm, 1.2-litre direct-injection turbo-petrol engine that was showcased at the Auto Expo 2023. The petrol version will be offered with both manual and automatic gearboxes. There are talks also about a CNG powertrain joining the line-up at some point.

Tata Curvv rivals in India

Upon launch, the Curvv SUV coupe will enter the populated midsize SUV segment and rival the likes of the Hyundai Creta, Kia Seltos, Honda Elevate, Maruti Suzuki Grand Vitara, Toyota Hyryder, Skoda Kushaq, Volkswagen Taigun and MG Astor. Additionally, it will also take on the Citroen C3X that will go on sale sometime next year.